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The Latest from Our Blog


Andy Dean
10 hours ago3 min read
The Currency of Social Sentiment
Signal and Noise: How digital conversations shape real-world success "Social sentiment—the collective emotional response to a brand,...
11


TagMix
3 days ago1 min read
Case Study: MDL Beast - Soundstorm & Balad Beast
Soundstorm Festival, Riyadh Two Festivals In Saudi Arabia in One Month TagMix was deployed on 9 stages of Soundstorm in Riyadh and all 4...
3


Andy Dean
Mar 133 min read
India’s Music Revolution and My Journey to Lollapalooza
Deploying TagMix at Lollapalooza India felt like we were helping better represent a growth industry in real time.
12


Steve Jenner
Mar 91 min read
Why Do Some Festivals Go Viral While Others Don’t?
Some festivals dominate TikTok, Instagram, and YouTube, racking up millions of views—while others barely register. Interestingly, it’s...
5


Andy Dean
Mar 93 min read
From The BRITs to Bristol: A Testament to Grassroots Growth
Signal and Noise: How Quality Content Shapes Reputation The Prospect Building, Bristol This past weekend, I found myself in Bristol,...
4


Matt Robson
Mar 11 min read
This Is What 62 Million Views On Socials Looks Like
There's more than 62 million views on the videos featured in this collage. Social media numbs you to viewing figures a bit but that is...
4


TagMix
Feb 281 min read
Lollapalooza India Here We Come!
We're thrilled to announce that our next outing will be at Lollapalooza India! 🤩🇮🇳 Lollapalooza India 🇮🇳 We have the honour of...
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Andy Dean
Feb 263 min read
Why Sound Is the New Style Statement
When I saw the Boilerhouse mentioned in The Face exhibition at the National Portrait Gallery in London, it sparked a wave of memories....
5


TagMix
Feb 251 min read
The Night League: Hi & Ushuaïa
Deployed TagMix at Hi and Ushuaïa venues for the full Ibiza summer season in 2024 Featured Calvin Harris, Martin Garrix, David Guetta,...
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Andy Dean
Feb 252 min read
Why Great Social Media Posts Need Great Sound
When you’re scrolling through TikTok, Instagram Reels, or YouTube Shorts, it’s often the visuals that first grab your attention. But what...
3


Steve Jenner
Feb 162 min read
The War Against Poor Quality Audio On Social Media Starts Here
A single live music experience when I was 16 years old is responsible for the fact that I'm here writing these words that you're seeing,...
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