The Latest from Our Blog

Our founder Andy Dean and CCO Steve Jenner will be attending FestForums® next week for demos and chats. Plus, the event's content team will be using TagMix to post highlights from sessions and other activities in real-time with podcast-quality audio, no editing or delays needed. If you're headed there too, get in touch - they'd love to say hi! 👋 If you're in LA on Monday they're around there too.

We’re proud to welcome Country 2 Country Festival at London’s O2 Arena to the TagMix revolution, marking our first UK festival deployment of 2026. Taking place 13–15 March 2026, C2C is a cornerstone of the European country calendar. A three-day takeover of The O2 that brings Nashville’s biggest names, emerging breakout artists and one of the most engaged fanbases in UK live music into a single, high-intensity weekend. It’s the moment country music steps fully into the UK main

Escape to Mumbai, the “City Of Dreams”, with us as we return to Lollapalooza India with TagMix to be part of something extraordinary - the historic moment that major festivals transition to become part of normal life. Like the cricket. Dress for heat! There’s a beautiful new festival city on the map…

What a way to kick off the year and an absolute honour to have been part of the biggest and most significant live music event ever staged in Mumbai. With shows of this magnitude now normal here, our prediction that music is fast exploding to become the new cricket in India seems to be on point. All hats off to the production crew for one of the most impressive, efficient and well-run events in the world that we’ve ever had the pleasure of TagMixing. Probably the easiest setup

By fluke, I managed to catch this special moment last night on my phone from the crowd during Yungblud’s set, in which he hoisted a young, local fan out the crowd, put his own guitar on him and gave him an experience he’ll never forget - performing in front of 60,000 at Lollapalooza Mumbai! Within seconds I’d TagMixed it using our new mobile app and sent it to the festival’s content team (direct from the crowd) who posted it instantly as a reel on the Official Instagram feed,

This is Andy Dean. He isn't actually MY dad, he's Jagger Dean's dad. But really, he's everyone's dad who cares about sound quality on live music content. Because he's given us all the fix - TagMix - which lets anyone capture broadcast-quality live music video instantly, using just a phone. No pro-skills. No editing. No delay. No excuses. So say adios to 💩-sounding live music content and thanks to dad! 🙏🤩

Big news for live music content teams - you can now enjoy the full power of TagMix on your iPhone. Capture and post real-time, broadcast-quality clips from your phone in seconds while the artist is still onstage. No trekking back to production, no editing, no waiting for an audio sync after the show.

We’re proud to be joining the forthcoming Boots On The Water Cruise, marking our second collaboration with Sixthman. A round-trip adventure from Tampa to Costa Maya and Cozumel, Mexico, from 13–18 February, Boots On The Water is a very special vessel in the live-music world. Along the way, the ship becomes a fully fledged, multi-stage country music festival at sea, with live performances unfolding day and night, collaboration shows, themed events, and an audience that stays l

Excited to announce our first confirmation of 2026 - we will be returning to Balad Beast Festival in Jeddah, Saudi Arabia at the end of this month 🇸🇦 This stunning festival takes place on 29–30 January in the historic heart of the city, set within the UNESCO World Heritage site of Al Balad. Ancient streets, souqs and open squares will once again become a magical, living canvas for music, art and culture. With a genre-spanning lineup led by Solomun, Playboi Carti, Shaggy, Do

Come with us to Riyadh, Saudi Arabia, for our most ambitious TagMix deployment yet at the world's biggest music festival Soundstorm! 🇸🇦⚡️ Our crew of 6 installed our tech on all 14 stages and processed hundreds of videos captured by the festival's content team in real-time, setting Soundstorm's Official social channels ablaze with a stream of incredible, immersive content that sounded as big online as it did under the desert stars. It was a great success for us, and really

The volume of business we do in any given live music market is a strong indicator of how closely that market is aligned with current social algorithms, which remain the primary drivers of attention and ticket demand in today’s landscape. TagMix Revenue by Market in 2025: Last year, the US and Asia-Pac, particularly the Middle East, were leading the shift. This year, it’s been striking to see Central Europe step forward so decisively, now accounting for the largest share of ou

It's fitting to have ended TagMix’s biggest year yet with our biggest deployment so far at the biggest festival in the world. What a blast and an absolute privilege to have been part of this, using our tech to show the world how incredible it sounded in real-time across 14 stages. Big love and gratitude to our friends at MDLBEAST for having us again, being so fantastic to work with (as always) and putting TagMix to such brilliant use, on an epic scale. Showing the world how i

We just teamed-up with SJM Concerts to TagMix Pete Tong’s incredible Ibiza Classics show touring the UK’s arenas. Our tech enabled SJM and Pete’s content teams to post broadcast-quality clips immediately after the show (no edits or audio syncs needed) during peak buzz, maximising FOMO and clearing any last tickets for the rest of the dates.

Congrats to all the winners at last night's UK Festival Awards - shout-out to our trailblazing clients, 🏆 Y Not Festival - Marketing Campaign Of The Year, for which we are incredibly proud to have played a part. 🏆 Tramlines Festival - Headline Performance Of The Year (Pulp) - see it TagMixed here: https://lnkd.in/e4TDr3Nq 🏆 Tramlines Festival - Inner-City Festival Of The Year 🏆 Truck Festival - Line-Up Of The Year Can't wait to see what we can build together in 2026 🚀

The biggest festival marketing shift in over a decade has already happened. Most people just haven't realised it yet. After analysing thousands of posts from the 30 festivals that used TagMix this year, one pattern is impossible to ignore. The events seeing the biggest lifts in reach, engagement and ticket momentum are the ones that stopped relying on polished edits and aftermovies, switching instead to real-time, audio-first content during the show. Instant, authentic clips

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Deploying TagMix at Lollapalooza India felt like we were helping better represent a growth industry in real time.