Proud to welcome Country 2 Country to the TagMix revolution

We’re proud to welcome Country 2 Country Festival at London’s O2 Arena to the TagMix revolution, marking our first UK festival deployment of 2026.

Taking place 13–15 March 2026, C2C is a cornerstone of the European country calendar. A three-day takeover of The O2 that brings Nashville’s biggest names, emerging breakout artists and one of the most engaged fanbases in UK live music into a single, high-intensity weekend. It’s the moment country music steps fully into the UK mainstream each year.

The 2026 edition comes in hot, with artists including Zach Top (making his UK debut), Keith Urban returning after seven years, and Brooks & Dunn making their first UK appearance since 2010 - alongside fan favourites Scotty McCreery, Russell Dickerson, Drake Milligan, and a host of rising talents including Alana Springsteen, Tyler Braden, Kameron Marlowe, Bayker Blankenship, Ashley Cooke, Waylon Wyatt and Noeline Hofmann.

Across the entire weekend, SJM Concerts’ official content team will be flexing TagMix to capture and post broadcast-quality live highlights to social in real time, across multiple stages, as the performances happen. No edits, no delays - just the live moments, landing as hard online as they did in the arena.

This follows a successful December trial with SJM on two arena-scale dates of Pete Tong Ibiza Classics at Nottingham Motorpoint Arena and London’s O2.

We can’t wait to be part of C2C’s next chapter and to help capture a weekend in a way that does justice to what modern country looks and sounds like at scale.

A strong and exciting start to our UK season in 2026.