From São Paulo BR: TagMix just crossed a new frontier

Obrigado, Lollapalooza Brazil, you were magical! 🙏⚡️🔥

This weekend was a huge one for us - our first ever deployment in Latin America and our newest Lolla, alongside the Chicago, Berlin and Mumbai editions we’re already so proud to work on.

It was also a thrill for us to be TagMixing artists like Lewis Capaldi, Cypress Hill and some other heavyweights for the first time.

We’re hugely grateful to the teams at Rock In Rio, Rockers, and our great friends at C3 Presents for the trust, ambition and vision.

It means EVERYTHING that our first step into a new continent came with a festival and partners of this calibre.

We were seriously impressed by how quickly the festival’s official content team got up to speed with our systems and workflow, adapting flawlessly to our real-time content playbook and delivering a kaleidoscope of amazing-sounding live moments across their social feeds all weekend.

We leave São Paulo proud, buzzing and hungry for more.

We’re excited to build on this with more shows ahead in Brazil, and our third season working with C3 across their legendary US festivals, including returns to Lollapalooza Chicago, Gov Ball, ACL and more to come.

Thank you Brazil! Até a próxima. ❤️

And thank you to our own Tom Sabin, Giovana Bouton and Jagger Dean for bringing the special sauce.