The "TagMix Effect"

By fluke, I managed to catch this special moment last night on my phone from the crowd during Yungblud’s set, in which he hoisted a young, local fan out the crowd, put his own guitar on him and gave him an experience he’ll never forget - performing in front of 60,000 at Lollapalooza Mumbai!

Within seconds I’d TagMixed it using our new mobile app and sent it to the festival’s content team (direct from the crowd) who posted it instantly as a reel on the Official Instagram feed, for the world to FEEL in real-time, sounding as powerful and huge as it did in the flesh.

Amazingly it became the festival’s most-viewed clip of the weekend. We like to call this the TagMix effect!🤩⚡️