The Real-Time Social Shift by Market in 2026

The volume of business we do in any given live music market is a strong indicator of how closely that market is aligned with current social algorithms, which remain the primary drivers of attention and ticket demand in today’s landscape.

TagMix Revenue by Market in 2025:

Last year, the US and Asia-Pac, particularly the Middle East, were leading the shift.

This year, it’s been striking to see Central Europe step forward so decisively, now accounting for the largest share of our activity. Germany leads the way, followed closely by Poland, the Czech Republic and Austria.

It will be fascinating to see how this evolves in 2026. Based on current conversations, we expect the US and Asia-Pac to reassert themselves strongly.

Our UK home market tells a more nuanced story. Once seen as a leader in event innovation, adoption here is currently being driven largely by just one highly forward-thinking corporation, alongside a small group of ambitious independents. The results these clients are achieving are so significantly disproportionate to their peers that it's surely only a matter of time before the rest of the industry takes note and follows suit.

The data and "Sold Out" posters are all out there. Until then, we’ll just keep clocking up those air miles. ☺️✈️