Some festivals dominate TikTok, Instagram, and YouTube, racking up millions of views—while others barely register.
Interestingly, it’s got nothing to do with having the biggest acts or heritage.
Today it's ALL about how a festival's moments are captured and shared — especially while it's still happening.
Imagine this: your videography team, the same crew filming your after-movie, are also delivering crystal-clear, great-sounding video clips in real time. Not with muffled, distorted audio that gets scrolled past—but with full dynamic range sound that stops thumbs mid-scroll and puts viewers in the front row.
Festivals using this exact approach are seeing:
✅ Explosive Viral Reach – More views, shares, and comments across social media.
✅ Stronger Brand Perception – A noticeable uplift in social buzz and sentiment.
✅ Faster Ticket Sales – Real-time FOMO drives day tickets and early-bird sales as fans don't just see what they’re missing - they FEEL it!
🔥 Case-in-point - the clip below is one of the most viewed TagMix clips of all time - with over 18M views. It was filmed on an iPhone from the crowd. For verification, you can see it here.
Festivals invest millions making sure the music sounds phenomenal for those in attendance. But what are they doing to ensure the millions watching online get the same quality of experience?
💡 If your festival isn’t capitalising on real-time, great-sounding content, you’re missing out on the biggest driver of engagement and ticket sales today.