TagMix goes far beyond boosting social media impact for the end user by allowing venues, promoters and artists alike to benefit through increased SEO and more meaningful alignment via Spotify calls to action being embedded directly into the finished content. This in turn leads to increased ticket and record sales, boosted streaming figures and ultimately chart positioning.
The key to effective brand growth is increasingly moving towards influencer and brand led engagement with traditional media and press interaction becoming less impactful.
‘Moments’ rather than ‘Movements’ have becoming definitive of this generation. These kids are living through social media and gravitating towards well produced and clear content that not only showcases the parties they are attending but allows them to show off their musical sensibilities by directly engaging current artists and the newest releases.